Advertisers do all these things after conducting expensive marketing research with focus groups, taste tests, mall surveys, and God knows what else. Even a small correction by an editor might be contradicted by $100,000 in research. So, how do you edit ads?CONTINUE READING
Words derived from the same root might change their spellings when used as nouns or verbs, or when going from singular and plural, and adding to the confusion, some of these irregular spellings follow predictable patterns, while other stay, well, irregular.CONTINUE READING
Macros are little programs you can add to Word to make it do pretty much anything you’d like done to a document such as highlight two spaces after a period, automatically identify inconsistent font sizes, swap certain words, and highlight specific words or phrases, such as homophones and commonly confused words.CONTINUE READING
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